Nike only cares about making money, PERIOD.  They see a market that they aren't in and then enter into it just to get a piece of the pie.  I don't see why anyone in skiing would be excited about this other than an athlete that could get a chunk of $ from a sponsorship, but that exactly what they do, is use their financial power to get their piece of the pie.  They should stay the fuck out and stick to team sports.  Besides, there are other companies in snowsports that have much better quality and style.  What you want a fuckin swoosh? Go to footlocker or Dicks ( who doesnt even carry ski hardgoods) or Sports Authority.  I think this is purely a financial move for Dragon, that's too bad.