if your nailing 720's why are you even asking that question...99% of the posters on this have never done anything beyond a mute grab over a 10-foot table....
two words...
STYLE IT!
take what you know and do every single variation
switch unnatty, grabs, slow, fast, late, revert, new angles, new styles, throw that shoulder down, body check that 360 into a flat spin... just go out there and FCK yourself up