Yeah, I don't refute that I'm probably a little crazy for spending 950 on that (plus another 1300 for new suspension parts and 300 for lights). It's just something that I've wanted to build since I was a little kid.
I finally had to do so when someone backed into the bumper of the truck while it was parked at a UVM hockey game last year. The plastic cracked and broke, so the stock bumper was pretty dead. I then bought that ARB bar.
Now, that truck is not a mall crawler. Its a little rough on the edges and I take it on trails a lot, so IMO the bar protects the lights and front end there, but also has light mounts and can hold a winch (which I will purchase soon). As for on road driving, in VT there's always the possibility of hitting deer/moose, and anyone else who hits the front end again will be sorry.