New Video on empire.com

I think it's kind of funny how much hype this company is getting when all that's available to purchase is a 9$ piece of cloth.
 
i'm yet to see what this hype is about..i know it's a staged marketing plan but, really..kids are all over this company because it's Simon and there is a black and gold bandana for sale?

 
exactly. thats how companies sell shit though. if some random dude started up this company and had the same bandana for sale it would hardly get recognition, but when ur someone like simon, the table turn.
 


With EMPIRE being a new company I think it will most likely be next year when we really start seeing what this company is all about. As the first year for most start up companies is really just a hype year. I think EMPIRE will be sick.
 
^ thats exactly what they are doing..I just hope it lives up to the hype - i'm sure it will.
 
pretty sick that we're gonna see simon out of the park/pipe for once. i dont think ive ever seen that kid in the backcountry. should be a good change, we will get to see how well rounded he is.
 
that was a pretty sick video. hes a good speaker. I hope his company turns out good. I mean, the names unorigianal, all they have is a 9 dollar bandana, he said he wants to make shoes, shirts, gloves, whatever with no business plan, and the logo sucks. But hes still a sick skier. "I threw a double frontflip. The crowd loves it. I don't know why...?"
 
dude they have candide its game over.

that guys back is broken and he still owns all of skiing with style and ease.
 
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