Well I think boots are the most important part of your set up, the most technical, and most personal. Also I think that ski boots are a lot more complicated and would take a lot more work to produce than snowboard boots. With so many companies already offering high quality/solid ski boots(salomon, rossignol, nordica, etc), if a new company were to come out offering boots, people would be skeptical to drop their boot that works, for a new company because it is such a crucial part of their skiing.