New Outerwear Company

S

StuckInMidwest

New member
Jk that title was clickbait but I have to do a market research project for school so while you're here it'd be awesome if you would fill out a survey for me. It's ten questions (three are optional) and it shouldn't take more than a couple minutes.

Here's the link:https://www.surveymonkey.com/r/X2YK8ND

Thanks guys!

**This thread was edited on Jan 10th 2018 at 10:31:18pm

**This thread was edited on Jan 11th 2018 at 4:19:57pm
 
To whoever asked and for future responses. I'm thinking of "tech" as the waterproofing, breathability, fabric, etc. and "features" as pockets, vents, shit like that.
 
The durability and brand almost sit hand in hand. When I look at new outerwear I sort of think about how trusted and proven the brand is to determine durability and quality. Obviously not full proof but I think most people will run along the same kind of thought pattern
 
Done with the survey. What's the research project on? I mean, you guys obviously chose outerwear to focus on but what is the overall project like?
 
13879298:Zypher said:
Done with the survey. What's the research project on? I mean, you guys obviously chose outerwear to focus on but what is the overall project like?
Click to expand...

Thanks! We had to choose a product that we wanted to focus on and then we had to do market research to decide how we would change things if we were to start a business selling the product we chose.

**This post was edited on Jan 13th 2018 at 2:13:38pm
 
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