Here's how to see Jiberish -- it's a bunch of young entrepreneurs who, like everyone else on this site, pursue the joy of skiing. They have taken it upon themselves to sell their vision of what skiing means to them as way of continuing their pursuit for the best ski season.
To some of us the idea of skiing is simply an icy hill with a rickety old 2 person lift and a rope-tow, others of us think of skiing as the apres-ski parties, music, and fashion, with the actual making turns part as an afterthought. There's a whole spectrum of what skiing is, and the guys at Jiberish are simply pursuing their idea of what that is. They make enough money to keep doing what they're doing, buy my guess is, (and Blake forgive me if i'm wrong) that their devotion lies with skiing, and developing clothing lines is a side thing.
The point is, Jiberish has a vision for what skiing is -- their riders reflect this vision. To those of us who are lucky enough to buy into their vision, we get the chance to share and promote what Jiberish is all about; on the slopes and off... sure $ rules everything around us -- but we ski.