from a business perspective, if we can front an investment for these, we can have them for years. Think about it, we can buy a thousend hats and continue to sell them for YEARS!!! THESE WILL NOT GO BAD IN THE FRIDGE!!
I pretty much only wear these type of hats, as I mentioned before, I am obsessed with the Yankees, and I have like 12 different hats with more on the way. I will continue to wear New Era pretty much exclusivly so it would be great to rep Liberty a bit rather than just our beloved sports teams.
I also agree with Julien, people will wear the New Era Liberty cap and not throw them in the closet, car, or trash like the trucker hats.
I think if we can start with some good hats in the next few years, along with high quality softgoods and high quality skis we will further build the reputation for being a quality company as we establish the Liberty brand.
The way I see it, people (especially ski people) would rather pay 10% more money for a product when they know it will meet all of their expectations.