New Burton Teaser

Looking good, diggin' the Justice. Nice balance of jibbin and rippin. It's crazy how redirects/wallrides have become the go to urban features these last couple years.
 
what the fuck are you talking about? tell me one thing about that trailer that was unique or original or does anything to show the progression of snowboarding?

if you know anything about snowboarding you'd know that burton cares about the sport only to the extent that they can make a buck off of it. aaand they shit on skiing every chance they get.

ignorance....
 
Saw some L1 locations in there

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i agree..

if burton wasnt in it for money.. they wouldnt have money to make a video.... Half the kids on here probably have a burton product. Would you say that Level 1 isnt in it to make money? Come on now...
 
Burton can never compete with FODT, snadbox, forum/special blend, or capita those are trailers im excited for (on the snowboard side of winter sports)
 
are you trying to compare burton to level 1? smh...

and i don't know who anteO is but since he has an orange name i guess i probably should keep my mouth shut. he must work in the industry and probably knows a lot more about it than i do.
 
good for him. maybe he can apply for an internship at burton since he likes working for free so much.

oh wait, they wouldn't hire him since he's a skier.
 
because burton built their business saying that skiing is gay for the past 20 years. and if you live in burlington vt where burton is headquartered, you'll know there are a ton of people that work at burton, who generally suck at snowboarding, but still shit on skiing since it's part of the burton corporate culture.

granted, i have a few good friends that work at burton/ the program and they're not all bad people, but it gets old when you're out at a bar and you get introduced as a "skier" only to have some douchebag in a burton hoody sneer at you because you aren't one of the "cool kids" that snowboards.

maybe i'm just old enough to remember the days when skiers weren't allowed in terrain parks and it pisses me off to see skiings biggest online community showing love to the very company that fought to keep skiing from ever becoming more than a sport for "rich fat kids".
 
i don't want to come off as anti-snowboarder. some of my best friends snowboard and they shred circles around the burton crew. they'd never be caught dead sporting burton either because of how much it's debased snowboarding.
 
Oh the stupidity...

"They" didn't copy the ads, "they" were using shots from the 2012 Transworld Team Shootout in which the Burton team decided to use smoke canisters as a part of their theme for their shots.

Smoke canisters have been used many times in varying sports before Nike decided to make a commercial with them regardless.
 
Since you seemed to take the earlier posts (and still are) way too personal. As much as I don't wanna argue, I thought I'd point out to you why you got the response you did.

"can't compete with TITA. sorry burton. you guys are always gonna be posers."

Either you're stating that products are posers, or that the ones using them - their team-riders and everyone having any association with them whatsoever is automatically a lame poser?

Most of which team-riders are magically turned into amazing, awesome snowboarders if they appear in other video productions? Aren't they equally lame posers when appearing in brainfarm's movies? Which at least 4 of them are. That must be a pretty lame production company, seeing as they work with burton riders - something that stands for so much evil and bad things, right?

That exact same "evil" company are the reason you get to see their awesome segments in other movies.

Say what you want about Burton's values and opinion towards the ski industry, something I'm on the same page as you about. But as a big "evil" corporation they are surprisingly good at really supporting riders which have their main priority in the style and film department, rather than being out competing. And they've over the last few years been very good at giving the chance to very talented people in their video marketing.

In the case you would've said something along the lines of "Good riding, but seeing as I don't respect Burton as a company I have no interest in seeing and supporting this" I would've respected your opinion.

But you just stated that it sucked, even though it do contain very good riding and well executed production, just because it had the brand of a company which you've obviously been butthurt by in some way, on it. And then namedropping something that they and riders they support also have something to do with, as the best thing ever. In the case you weren't able to see that, and you actually meant it, I just thought that it was a very biased and ignorant thing to say. That's all.
 
Uh uh... so is that why they have no problem with skiers hitting the setup at the Burton warehouse and sometimes even encourage that skiers do?

 
reading your swenglish honestly just gave me a headache.

i'm not criticizing the riders, filmers, artists, producers, or editors, whom all have way more talent than i could ever hope to possess. this movie wasn't an independent project like "while we can". it was orchestrated and funded by their marketing department, and when somebody is paying you a shit load of money to make their movie, you do what they tell you to do, not what you want to do.. i merely wanted to point out that there was nothing original or unique about that teaser, which is pretty much par for the course on everything burton touches.

burton is not in the business of innovating. they're in the business of taking something that's been done several times already and repackaging and branding it in a way that it is accessible to the mass market because it now has a burton logo. if you've ever been to a Dick's Sporting Goods or Sports Authority in the United States you'll understand what I'm talking about.

the teaser is evocative of work put out last season by Nike and Quiksilver (Burton's two biggest competitors). You can't deny that the moody backlit night shots are what made Chosen stand out, and the epic big mountain bangers shot in ultra HD from helicopters are what made TITA/TOAF unique.

burton could have taken the huge budget that was no doubt applied to "13" and done something a little more creative and original, but instead they took the low road and took it as an opportunity to show that they can do the same thing their biggest competitors did last season.

i never said burton is an "evil corporation" at any point. i deliberately avoided such a tired cliché. i just think it sucks that a company that spends so much time shitting on skiing is getting promoted on a website dedicated to building the newschool skiing community. explain how that's ignorant.

 
Well, sorry I gave you a headache then. :)

"I merely wanted to point out that there was nothing original or unique about that teaser" understandable opinion, and all you've written above, even though I don't agree with it all, is all good, and glad that you took the time to elaborate.

These were just things that was hard to read out from the sentence. - "can't compete with TITA. sorry burton. you guys are always gonna be posers." That just came off as bashing, directed towards the video-creators/riders as well. Especially since the film wasn't meant to compete with something as TITA, as they're having two totally different directions. That was the thing I thought was Ignorant, seeing as many of the riders are highly unique both when it comes to riding and style.

Just to point it out, those specific Chosen scenes weren't really that unique in the first place (very well executed though). That type of scenes have been broadly used for a long time (one of the more known ones, DVS winning video in Transworld Skate & Create 2008 -

http://www.youtube.com/watch?v=2926UVJdWwc ). Nike did a good job at stepping it up, and use it in never before seen situations. The creators of this Burton film however seemed to only be using them to set a specific mood.

I totally agree with you that it would be awesome if everybody tried to really think highly creatively and aim to be unique as much as possible, especielly given projects with bigger budgets. But for what it is, I don't mind.

Giving you a high-five and moving on.

 
Why are you putting they in quotes? the whole art direction is all about it, spot lights and shit, yea it's been done before here and there, but that was the entire chosen campaign. Looks nearly identical. first come first serve. And if they shot that shit for the transworld shootout that was probably right around the peak of the nike ads. Same look, done right after, not much more to say.
 
I'm referring to "they" in quotes because you're generalizing like Burton as a company is the reason why it was done and it was done solely for the movie as a shot... which it wasn't. You sound you're trying to hate on the movie for a really stupid reason. So what if the photographer they used for the little contest was inspired from the Nike ads and decided to use smoke canisters? Nike was certainly inspired from someone else because they didn't invent that shit so why aren't you bashing on Nike as well? Oh that's right, because you're ignorant and thought they came up with that idea! I get it.

First come, first serve? You know that makes no sense in this context right? Just admit you're an idiot and move on with your life.
 
well it was a major part of the trailer, whether or not it originated as a little photo shoot for the worlds smallest snowboard magazine. If it was inspired by the nike ads which it obviously was they didn't push it to another level or different direction, pretty much straight coppin'. I'll have to check wiki to see if Nike did or did not invent the smoke bomb or spot light. But as far as using it in "action sports" they've used it the best so far, and completely, not as a single element. Burton didn't improve on it, just did the same shit. Those are the reasons, if you'd like to respond again I can repeat them.
 
without burton, there wouldn't be snowboardswithout snowboards there wouldn't be terrain parks

without terrain parks there wouldn't be park skiers

without park skiers there wouldn't be newschoolers

without newschoolers there wouldn't be so many stupid kids making dumb threads and comments.
 
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