Yea. I've heard before 'The best boot is the one that fits'. Every company has their own fit, so if you go to a shop, try a bunch of boots on (make sure you try different companies). When you find the ones that fit best, ask the shop guys if you can hang out for an hour or so. Walk around, check out all the skis whatever. If your feet hurt after an hour in the boots, it probably isn't the right one for you (imagine how much your feet will hurt after 6-8 hours!). If you're still comfy after that, and the flex is good on the boot, get em.
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Screw this I'm going skiing