I'm sorry, Im not a huge Lebron fan. Infact I dont like him at all... but I dont see how that was douchey... He was just going around Miami taking pictures with fans, answering phone calls, etc.. If Durant walked around OKC I think he would have a similar reaction.. And it was just a fucking commercial. Everyone needs to get off his dick, hate or not get off his dick..
I was hoping that after he won a ring people would shut up about him and just let him play and let the NBA exist as a whole, not Lebron + the NBA.