Think about all the shirts, medals, towels, and other free swag. Then there is the cost of all the stuff they built, man hour, extra people to work it, showers, and other random stuff.
Anywho, I have never done a mud run event before, but holy cow did I have fun! It was well worth the money, and I strongly considered dumping out more money to do it again. Unfortunately I had to work it, but it was a blast to work as well.
I hope everybody had at least half the fun I did! Make sure you all check it out next year!