i believe the term is "manly march." growing a mustache is one of the many requirements a man must live up to during this month. Some other recomended activities include chopping wood, urinating strictly outside, wearing wife beaters and flannel shirts, mastering hatched and knife throwing, the killing of at least one non-domestic animal with your bare hands, the drinking of whiskey, the use of arson as a means of a fire tribute to ones manliness, and paying homage to previous manly men (Abe Lincon, Ghengis Kahn, Chuck Noris, etc) five times a day and facing west.