when a ski company comes out with clothing of equal quality with the features I want and gore-tex, by all means I will support them.  But right now, ski companies overall make shitty clothing particularly for people who ski in wet area.  Honestly sessions and burton make, IMO, the best clothing out there.  Too bad ski companies can't figure out how to improve their $300 10,000/10,000 jackets.  Until then, give me my burton with gore-tex for the same price.