Monster Energy suing Rock Art Brewery

[clandemush]

what a bunch of freaking homos
http://bwbeerlog.blogspot.com/2009/10/monster-beverages-suing-rock-art.html

 

[Brenone]

Thats pretty lame. I highly doubt Rock Art is taking any $$$ out of Monster's deep pockets.

BTW whatever happened to the Vermonster rail at Mount Snow?

 

[J-Wallz]

whats up with all these ridicules lawsuits lately

 

[N-Mentz]

that wont even effect monster btw theres also a vermonster sunday at ben and jerrys. my 2 cents

 

[The_Tim]

its because its beer that monster is trying to have them stop. they dont want people confusing an alcoholic drink with their energy drinks... i think nothings going to happen.

 

[KapitolPhoto]

WME & Hansen Beverage, quickly becoming the Goliaths of today.

Help "David" out here with this Facebook group. It sucks cause I like Monster but I like small Vt companies better. Looks like it's RedBull for me!

 

[spruitm]

I dont think this is on the same level at all as WME, cause it is kinda confusing. They actually have a case.

They should just change their name to Vermontster or vermon-ster

you cant always team up with the little guy just because theyre the little guy. the rules go out to everyone. monster was little once too

 

[skodeo7]

This is insane. Monster is a MASSIVE company. Rock Art is tiny and makes awesome beer. Definition of a frivolous lawsuit.

 

[KapitolPhoto]

Right, I can understand your point that "you can't always team up with the little guy just because they're the little guy" but to the other point that the "rules" apply to everyone then its in the favor of Rock Art. Rock Art & the Vermontster beer has been around longer* than the Monster Brand. It's like McDonalds going after a small burger shack for using "I'm loving it" on their local ads when McDonalds has only used that phrase in their marketing for 5+ yrs when said shack has been using it for 15+. Of course, that's hypothetically speaking.

This should be interesting to watch the case play out regardless. Vermont, it's residents and the companies that reside within it are notorious for supporting their colleagues in stuff like this. Already Burlington beverage retailers are pulling Monster from the shelf and displaying Rock Art in it's place. Granted, Burlington isn't a huge city...its not even a large town (yet defined as a city) but it's still a good show of support.

*as far as I know.

 

[Lemuel]

Oh for the love of god. What bullshit. are they going to sue Ben and Jerry's too becasue their Vermonster is creating confusion between energy drinks and ice cream?

 

[ski@jaypeak2]

http://www.wcax.com/global/story.asp?s=11291060here is another article about it. Apparently Monster is trying to get into the alcohol business and this is why the lawsuit came up. I think its pretty sweet that the twp biggest liquor stores in the burlington and winooski have pulled monster out of their stores completly.

 

[justinTpetricko]

info?

 

[KapitolPhoto]

Just google Monster vs Rockart. It's been picked up as a story by the AP.