From all the money they seemed to be pouring into the parks, the major contests they've had, and some of the pics I've seen it seems like they know what they're doing.
And if they don't it seems like they have enough loot to bring some people in, especially if it's for a big shoot. Doesn't seem too smart to waste your snow, and make your mountain look bad by building a jump for a shoot that's too sketchy to even hit.
I mean I've seen plenty of awful jumps, I just haven't ridden anywhere or really heard of anywhere that's had a lot of trouble with building photo shoot setups