but it is false advertising. which is illegal.
the ftc states false advertising as:
means of advertisement other than labeling, which is misleading in a
material respect; and in determining whether an advertisement is
misleading, there shall be taken into account (among other things) not
only representations made or suggested by statement, word, design,
device, sound, or any combination thereof, but also the extent to which
the advertisement fails to reveal facts material in the light of such
representations or material with respect to consequences which may
result from the use of the commodity to which the advertisement relates
under the conditions prescribed in said advertisement, or under such
conditions as are customary or usual.
not only is false advertising illegal, but so is deception.
moreover, pricing switch and bait is the easiest to convict on, almost always landing the plaintiff with a nice settlement.