Ahha, alright buddy.
Yeah, I can definitely see how an increased budget, segmented industry experience rivaling that of the European based Goliaths, an image that remains relatively cool year after year, and values lying in helping skiing become better...
yeah, might as well just write them off altogether, rather than give them a chance to rebuild their team to where it was however many years ago, and where their brand positioning was before revenues started to fall because they chose to take risks that could have helped skiing a lot.....