Hey so i had to come up with a business idea for one of my classes so I decided to make a service in which you can text a number and receive up to date info on the lift lines at any of the Colorado 5 mtn Pass (Vail) resorts. Anyway, tell me what you guys think.
Opportunity:
With a large and relatively affluent population base in Denver and the surrounding area, the Colorado ski resorts have enjoyed great
success and are among the premier ski resorts in the World. Unfortunately, the
large volume of people that visit these high end resorts often results in
extraordinarily long lift lines that can extend upwards of an hour.
Solution:
Slipstream Systems is a text/web subscription service which
allows users to enter the resort name into their cell phone and receive instant
feedback on the wait times for each lift at the resort. The website will
present compiled data and provide line forecasts and trends so that guests may
better plan trips to the mountains.
Value Proposition:
Many of Colorado’s
premier resorts have season pass prices that are pushing $600. Locals that pay
this premium want to get the most for their money and are usually avid skiers
who would prefer to spend more time on the slopes and less time standing in
crowded lines. Our service will allow users to find which resort or even which
individual lift has the shortest wait times in real time. This is done by
utilizing new RFID technology which is being implanted in the 2008/2009 season
passes. Our service will allow people to make informed decisions on were they
would like to ski that day or even which part of the mountain to head to after
lunch.
Competitive
Advantage:
There is currently no direct competition in this niche
market. There are currently websites that display traffic updates for driving
to the mountains but little has been done to consider the crowds at the resorts
themselves. Initially, we will be working exclusively with Vail Resorts in
which there is currently little being done to provide info on lift lines other
than rough estimates posted at the line itself or on the large maps situated
around the resort.
Marketing Strategy:
Our marketing strategy will be focused on two areas. We will
be posting advertisements at ski movie premiers, online forums and ski related
magazines as this is often reasonably cheap and hit on our target market of Colorado locals almost
exclusively. As we expand, we will also invest in more expensive physical
advertising space such as billboards and signs posted at the resorts
themselves. Depending on how closely we work with Vail Resorts, we may include
our service as an option when guests sign up for season passes online.
Opportunity:
With a large and relatively affluent population base in Denver and the surrounding area, the Colorado ski resorts have enjoyed great
success and are among the premier ski resorts in the World. Unfortunately, the
large volume of people that visit these high end resorts often results in
extraordinarily long lift lines that can extend upwards of an hour.
Solution:
Slipstream Systems is a text/web subscription service which
allows users to enter the resort name into their cell phone and receive instant
feedback on the wait times for each lift at the resort. The website will
present compiled data and provide line forecasts and trends so that guests may
better plan trips to the mountains.
Value Proposition:
Many of Colorado’s
premier resorts have season pass prices that are pushing $600. Locals that pay
this premium want to get the most for their money and are usually avid skiers
who would prefer to spend more time on the slopes and less time standing in
crowded lines. Our service will allow users to find which resort or even which
individual lift has the shortest wait times in real time. This is done by
utilizing new RFID technology which is being implanted in the 2008/2009 season
passes. Our service will allow people to make informed decisions on were they
would like to ski that day or even which part of the mountain to head to after
lunch.
Competitive
Advantage:
There is currently no direct competition in this niche
market. There are currently websites that display traffic updates for driving
to the mountains but little has been done to consider the crowds at the resorts
themselves. Initially, we will be working exclusively with Vail Resorts in
which there is currently little being done to provide info on lift lines other
than rough estimates posted at the line itself or on the large maps situated
around the resort.
Marketing Strategy:
Our marketing strategy will be focused on two areas. We will
be posting advertisements at ski movie premiers, online forums and ski related
magazines as this is often reasonably cheap and hit on our target market of Colorado locals almost
exclusively. As we expand, we will also invest in more expensive physical
advertising space such as billboards and signs posted at the resorts
themselves. Depending on how closely we work with Vail Resorts, we may include
our service as an option when guests sign up for season passes online.
