Yeah, it was true. 2 years ago, during their first retail season, they had an ad in Freeskier. If you ripped it out and sent it to them they sent you a hat or a t-shirt or something. Then, last year, they offered everyone who participated in "Rip Us Off" any of their skis (with the exception of the C-Notes) for $300. In the words of Comic Book Guy, "Best deal ever."