well for the most part, you are right (even though you were sarcastic).
i think its complete horseshit to act like company X "really is doing it for the love of the sport". reality check: 99% of companies are in it to win it. coins.
i was like that 10 years back when i soooo wanted an armada because it was so cool and they were rider owned and everything. but they arent in it primarily for the sport, but for the money. dont get me wrong, its probably better to start a ski company than work as something you have no interest in, but goddamnit people, at least realize that 90% of "core brands" produce overpriced stuff with mediocre quality. you can like them, no problem, but dont act like they are jesus fucking christ.