Hi all - I'm John Springer-Miller, Chairman of KneeBinding, Inc.
Sorry some of you don't like the look of the bindings. "Shelf Appeal" is always a tricky area - what appeals to some market segments doesn't appeal to others. Sales have been very strong accross North America, and the growth will allow us to add a couple of new models next season. We will certainly try to improve the visual appeal.
However - people aren't buying them because of the way they look. People are buying them (like hotcakes) because they are so much safer than ordinary bindings, and because they ski better than most. There are 70,000 ACL injuries A YEAR on skis now, and Kneebinding is the only binding on the planet that mitigates this type of injury. Many people compare our additional release mechanism to airbags - you hope you never need it, but you wouldn't buy a car without one. Since KneeBindings offer better edge-leverage than other bindings, and have virtually none of the pre-release issues most ordinary bindings are known to have, skiers get the best of both worlds - a better performing binding with dramatically llower injury rates.
Like all the other bindings that have been mentioned in this thread (i.e. Jester) we make much of the binding out of plastic. However - unlike ordinary bindings, we use solid, machined stainless steel for all the metal parts, rather than stamped-out sheet metal. And - KneeBindings are made in Vermont.
It is for these reasons that KneeBinding has been winning so many awards in the industry - including "Brand New Award" - ISPO, "Best Innovation in SnowSports" - SnowPress, "Best Alpine Binding" - Women's Adventure, "Skier's Choice" - Powder, and just recently - "Gear of the Year" from SKI Magazine.
Knee Injuries make up 1/3 of all reported injuries in Alpine Skiing now. KneeBinding intends to change that.
I hope this helps - feel free to let me know if I can offer any more information.
John Springer-Miller, KneeBinding, Inc.