saying that the money SHOULD go to Marc or Teddy's family just isn't right. The money SHOULD go to the winner of the event, as planned and advertised. The way the athletes perceived it to be when they chose to compete. As tragic as Teddy's death and Marc's injury are, they are in no way the responsibility of the Back 9, the competitiors of that event, or sponsors. Sponsored skiers are not employees of their sponsors' corporations, but independent representitives contracted to wear their products as they do what they do (ski, compete, film, etc.)
Now, if any of the winners or sponsors chose to donate to Teddy's family, or standstrong.org, or Marc, that would be completely their own decision, not out of lawful obligation or ethical/karmic obligation.
I'm sure whoever wins the back 9 could use the money they earned to pay their own bills.