Jon Olsson comes out with... the Douchbags

I don't get why you would try to create a high class product (assumption from yniq's positioning) named douchebags. unless you are marketing towards rich people like the situation or something.
 
Jon got tierd of having a skibag that bends in the top draging it 100 yards from the car to the hotell room.So why not make a new brand with features that every other "top quality" skibag has?

Maybe he can buy a new lambo from all the money he will make from douchebags buying douchebags.
 
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