well obviously, but a company store is usually lower prices and alot of people up here commute to boston at least a few times a year anyways... not to mention the business from hoodlums in the area discovering a new company. once again, its a really smart placement of a store considering they get traffic from said hoodlums, kids who saw the clothing on the mountain and see it again in boston, newschoolers looking for a cool store when they're in boston, along with just randoms.