I don't think the current business plan will work. I admire where the company is coming from, I don't ski clothing because for the most part, its is just a dyed t with a logo slapped on. However, that's what sells. People buy ski clothing to be associated with a sub-culture, and it is through brand image that they become associated with said sub-culture. It is not through fit, style, fabric, colour, or contrast that the association is derived. It seems that jiberish is trying to come differentiate themselves by focusing on the aforementioned criteria. I realize that this has become successful in the past with such brands as volcom but I think this is because of a large shop presence, a wide arrange of products and a larger base of appeal. There are very, very few people in skiing who actually care enough about fashion to purchase pieces of clothing that are sick by themselves and those that do, most likely will turn to other brands with a broader range of products (ie, not hoodies and T's).
That being said, I really appreciate what you're doing. I like the baby blue/dark brown print.