uskidsknow
Member
Like what? what should they be doing that is more original than what they are doing?
They'd get criticized if they just did what ever other brand is already doing which is staying stagnant and boring. If they made what Saga or Picture or any of the other brands fighting it out in the freeride outerwear realm they'd be generic and predictable. They'd get murdered on NS for not doing something unique. So they do something different and unique and come out of the gates swinging and that is not creative enough? No one in the entire industry has ever done anything like this. Sure people try to take streetwear elements and bring them to snow. But this is actual streetwear and it can be worn on snow. Not to mention it stands on it's own as cool shit even without the tech elements.
All of fashion is a derivative of something else and this is a cool fucking derivative of street fashion but with technical functionality. This is not following a trend, this is making their own trend and every brand in the industry will copy them, as they always do. Good for them for pushing the boundaries once again and not accepting what is currently being offered. That is at the essence of creativity.
They'd get criticized if they just did what ever other brand is already doing which is staying stagnant and boring. If they made what Saga or Picture or any of the other brands fighting it out in the freeride outerwear realm they'd be generic and predictable. They'd get murdered on NS for not doing something unique. So they do something different and unique and come out of the gates swinging and that is not creative enough? No one in the entire industry has ever done anything like this. Sure people try to take streetwear elements and bring them to snow. But this is actual streetwear and it can be worn on snow. Not to mention it stands on it's own as cool shit even without the tech elements.
All of fashion is a derivative of something else and this is a cool fucking derivative of street fashion but with technical functionality. This is not following a trend, this is making their own trend and every brand in the industry will copy them, as they always do. Good for them for pushing the boundaries once again and not accepting what is currently being offered. That is at the essence of creativity.