Isn't Jah the Rastafarian God? I think it's kind of stupid to put on a Graphic. You don't see people making Jesus Rocks or God Love skis with a picture of God or Jesus on them. It's just a stupid name for a ski I think. I hope they try some marketing thing with it like "Be Free, Ride pow, Jah Love." I think the Blower, Enforcer, Ignition names were even better than this.