Because on3p know that their customer base are almost always willing to pay full price, due quite simply to them having the name on3p on the skis. I've never skied on3p's, but from what I've heard they seem to make good skis, it's just that a lot of their customers don't really care about how the skis perform, just that their skis say on3p on the front. The same is probably true for Vishnu and Jetskis. It's all in the marketing. They do make good skis, but the reason why they're so popular is this 'we try to discourage word of mouth' type crap. It makes people want what they think they can't have. And it's also ruining the sport. These companies are actively denying people with smaller budgets by having their prices so high in the first place, and never putting them on sale, which many skiers, (myself included.) rely on to buy new gear, which means that their customer base is compromised mostly of rich spoilt teenagers who look at skiing as something to post on Instagram, not with the passion that many skiers enjoy. Volkl are pretty much an average ski company, without the cult following of on3p. They would never ever be able to get away with the prices of on3p, so they go on sale regularly like every other 'normal' ski company, otherwise they'd barely ever sell a pair of skis. (My sincere apologies for the rant.)