Is NS phasing out the NS logo?

cultrara

cultrara

Active member
I noticed that the icon on my NS bookmark and tab was changed to the newschoolers stack logo instead of the NS logo.

The logo also used to be in the upper left corner of the site. Is it being replaced permanently by just the words?
 
13054181:TheSeaCaptain said:
I just checked what ns.com actually is and I got sad.
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How is that related to ns.com I don't get the similarities between the url and where it takes you.
 
13054291:theBearJew said:
How is that related to ns.com I don't get the similarities between the url and where it takes you.
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I know lol its not like you can hate on them for "stealing it" though, I just dont get why ns.com goes there.
 
2402029-8387291288-13632.jpg
 
All a purple name means is that the user posts vids, articles, or pics to NS and can get paid for it if they are popular enough.
 
13055214:cultrara said:
All a purple name means is that the user posts vids, articles, or pics to NS and can get paid for it if they are popular enough.
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Wow that's sick. If only my content was above mediocre
 
13055839:swordsandpens said:
IMO the old NS favicon was better than the current "new school ers" because the current one is barely legible
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We're fucking with it. We'll get something that works.
 
13056169:TheSeaCaptain said:
Translation:

Calm the fuck down!
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No I'm pretty sure it was a normal response to constructive criticism I offered, considering I am a web designer it's sort of in my area of expertise so I figured I would offer some insight. That is all.
 
13056374:swordsandpens said:
No I'm pretty sure it was a normal response to constructive criticism I offered, considering I am a web designer it's sort of in my area of expertise so I figured I would offer some insight. That is all.
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Yeah we definitely know that the favicon isn't ideal. TBH we thought we could sneak the text in there... and this is pretty good but you can still tell its sketchy.
 
13056498:Mr.Bishop said:
Yeah we definitely know that the favicon isn't ideal. TBH we thought we could sneak the text in there... and this is pretty good but you can still tell its sketchy.
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I asked someone who was unfamiliar with the logo what they that the favicon said, and they had no idea.

Whats the motive with changing up the logo treatment?
 
13056507:cultrara said:
I asked someone who was unfamiliar with the logo what they that the favicon said, and they had no idea.

Whats the motive with changing up the logo treatment?
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The favicon wasn't the best move. I'll admit that.

Motive is basically that I think the current NS logo doesn't reflect the direction we're going in. The stacked text is much more powerful, and it fits with where we want to take the branding. Without making any crazy rash moves, we simply wanted to change over to using that as branding for a while and see how it fits.

13056708:El_Barto. said:
Bring back the old logo you pussy
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You know what they say... you are what you eat.
 
13055854:Mr.Bishop said:
We're fucking with it. We'll get something that works.
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To all of the people saying that it sucks, thats not the point. The point is that they are changing it, which means that although it might not be the best at the moment, eventually when they iron it out and mess with it some more it will be better than the old one. Also I agree with the branding, and you gotta change it up we cant all live 5 years ago.

You people hate change way too much. Remember a few months ago when the big forum layout change came about? Everyone bitched so much but now it is a huge improvement over the old one and allows for so much more improvement to come to the site.

Thanks admins, I think what you did with the splash page was the best. Maybe if one of you posts a thread in SD when a change like that comes around so that we can offer constructive criticism and opinions, because like ^^^ There are people on here who know a lot about this kind of stuff, and after all the site is made for the members so why not see what they like!
 
13056826:MLJ said:
To all of the people saying that it sucks, thats not the point. The point is that they are changing it, which means that although it might not be the best at the moment, eventually when they iron it out and mess with it some more it will be better than the old one. Also I agree with the branding, and you gotta change it up we cant all live 5 years ago.

You people hate change way too much. Remember a few months ago when the big forum layout change came about? Everyone bitched so much but now it is a huge improvement over the old one and allows for so much more improvement to come to the site.

Thanks admins, I think what you did with the splash page was the best. Maybe if one of you posts a thread in SD when a change like that comes around so that we can offer constructive criticism and opinions, because like ^^^ There are people on here who know a lot about this kind of stuff, and after all the site is made for the members so why not see what they like!
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Dude it's not even hating I'm offering a legit constructive opinion. You don't seem to realize that websites are more than just what you see. There is a thing called UX (user experience) and this falls directly under that. If you can't identify something then that indicates it isn't legible and needs to be adjusted properly for UX and branding purposes.

TLDR; you need to relax
 
13056854:swordsandpens said:
Dude it's not even hating I'm offering a legit constructive opinion. You don't seem to realize that websites are more than just what you see. There is a thing called UX (user experience) and this falls directly under that. If you can't identify something then that indicates it isn't legible and needs to be adjusted properly for UX and branding purposes.

TLDR; you need to relax
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As Bishop said, the favicon is really a minor thing that will get ironed out.

I'd like to know what prompted them to change the logo. I'm not hating, just curious.
 
13056854:swordsandpens said:
You don't seem to realize that websites are more than just what you see. There is a thing called UX (user experience) and this falls directly under that. If you can't identify something then that indicates it isn't legible and needs to be adjusted properly for UX and branding purposes.
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Now, I REALLY agree with you that sites are way more than just what you see. Lots of people dont' get that.

However, the favicon being under UX is a bit of a stretch. I 100% know its not perfectly legible, but in my opinion I don't think that the overall UX is affected by a slightly shitty favicon.

The favicon is way more of a branding piece than UX. If you'd just stuck with 'dude that looks horrible come on' I'd be with you a lot more. It does look bad... we thought we could get away with it but I think I'm calling it a failure.
 
13057133:Mr.Bishop said:
Now, I REALLY agree with you that sites are way more than just what you see. Lots of people dont' get that.

However, the favicon being under UX is a bit of a stretch. I 100% know its not perfectly legible, but in my opinion I don't think that the overall UX is affected by a slightly shitty favicon.

The favicon is way more of a branding piece than UX. If you'd just stuck with 'dude that looks horrible come on' I'd be with you a lot more. It does look bad... we thought we could get away with it but I think I'm calling it a failure.
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well i dont think it LOOKS bad, actually those clean bold letters look pretty good, its just doesn't seem very good from a branding perspective.

But you guys seem to be on a positive track, NS as a logo is pretty fucked. Imagine a new skier seeing an NS jacket at his local hill. He has to see NS, either talk to the person or deduct that it stands for newschoolers, then subsequently figure out that its for the website newschoolers.com.

Cool for existing member's, pretty backwards for building a recognizable brand.
 
13057151:Lord_Byron said:
well i dont think it LOOKS bad, actually those clean bold letters look pretty good, its just doesn't seem very good from a branding perspective.

But you guys seem to be on a positive track, NS as a logo is pretty fucked. Imagine a new skier seeing an NS jacket at his local hill. He has to see NS, either talk to the person or deduct that it stands for newschoolers, then subsequently figure out that its for the website newschoolers.com.

Cool for existing member's, pretty backwards for building a recognizable brand.
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I only think the text looks bad as a favicon, everywhere else I think it looks awesome.
 
13057151:Lord_Byron said:
well i dont think it LOOKS bad, actually those clean bold letters look pretty good, its just doesn't seem very good from a branding perspective.

But you guys seem to be on a positive track, NS as a logo is pretty fucked. Imagine a new skier seeing an NS jacket at his local hill. He has to see NS, either talk to the person or deduct that it stands for newschoolers, then subsequently figure out that its for the website newschoolers.com.

Cool for existing member's, pretty backwards for building a recognizable brand.
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Pretty on point
 
13057151:Lord_Byron said:
But you guys seem to be on a positive track, NS as a logo is pretty fucked. Imagine a new skier seeing an NS jacket at his local hill. He has to see NS, either talk to the person or deduct that it stands for newschoolers, then subsequently figure out that its for the website newschoolers.com.

Cool for existing member's, pretty backwards for building a recognizable brand.
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Well it's not that hard to google NS Ski and get the site as the top search result, so I feel what you have to say is quite invalid. Or if a person is curious they could just ask...

And the reality is that the true Newschoolers logo as per the media kit is this guy:

newschoolers.jpg


Which was branded at events like so:

720008.jpeg

Along with being being stitched onto jackets like so:

View attachment 606889

Not to mention it's going to be stitched onto the upcoming season's collab jacket; I feel like it would have been smart to leave the 'old' logo around until all of the product branded that way rolled out:

ONeill_3.jpg


I don't see how there will be any kind of positive change to the site's brand and feel by simply eliminating the part of the logo that has been extremely synonymous with the site for the past 5 or so years. Even more so Newschoolers has been NS since day one, through all of the logos.
 
The stacked word looks really cool, however NS is part of the site. It's easy to say, use, and brand with. Regardless, I like the look of the new one.
 
13066712:Balto said:
1250181142logo_newschoolers.jpg


just sayin
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its always been the most visually appealing, but i can't count the number of times i've had people ask me why i have a sticker of a trumpet or an elephant on my car. it was never very branding-friendly, which was ok back then because ns wasn't nearly what it is now, but i understand the need for a marketable logo
 
13066037:NinetyFour said:
Well it's not that hard to google NS Ski and get the site as the top search result, so I feel what you have to say is quite invalid. Or if a person is curious they could just ask...

And the reality is that the true Newschoolers logo as per the media kit is this guy:

newschoolers.jpg


Which was branded at events like so:

View attachment 720008

Along with being being stitched onto jackets like so:

View attachment 606889

Not to mention it's going to be stitched onto the upcoming season's collab jacket; I feel like it would have been smart to leave the 'old' logo around until all of the product branded that way rolled out:

ONeill_3.jpg


I don't see how there will be any kind of positive change to the site's brand and feel by simply eliminating the part of the logo that has been extremely synonymous with the site for the past 5 or so years. Even more so Newschoolers has been NS since day one, through all of the logos.
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Hard to read, moderately shitty branding, your nostalgia isn't going to outweigh the logical future.
 
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