my mountain has mostly dropped the stupid rivalry ( at least the good skiers and boarders don't have it, terrible posers have it though).  I really don't care if I wear a burton jacket or any skier does, or if some boarder wore a "skiers brand" jacket.  Oh I also have an Oakley Storm green one piece, which was most likely marketed for snowboarders from Oakley.  I don't even like Burton(boards or anything) but I liked the colors of this jacket.