Ian cosco on atomic

good for ian. ninthward is sick but I don't no if any of the athletes are really going anywhere. just look at silvas add!!
 
it was gross...who wants to see that shit? it got people talking about how shitty ninthwards advertising is
 
although i don't wish to use this thread as another 9thward argument, it has already gone that direction so I will give my 2 cents on a few of the above statements.

Ninthward has shitty advertising? I think the perferated cardboard "With Love From Ninthward" cards were by far THE BEST advertising i've seen. I've never laughed so hard out of stoked-ness, not to mention gotten such use out of a ski advertisement. But really though, they have an awesome creativity, and a little of that has been revealed, but i'm sure the best is yet to come.

Secondly and lastly, you know, the "bad" attitude of 9thward is very similar to that of Zephyr surfboards that became the first true skateboard company (Dogtown and Z Boys for those who don't know what i'm saying) Anyway, although Ninthward may not be the "best run" company, it certainly is stacked with talented skiing and some amazingly creative Ideas. It is a little sad that the rest of the ski industry is scared enough of them to shun them out of the picture before they could really come into focus...
 
Amazingly creative ideas....like what? None of their ski designs is creative at all. And their image is definitely not creative. The wannabe-gangster image was played like 3 years ago. I do love the "from 9ward with love".
 
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