Picture this scenario:
Doug is bored in LA this week and comes to the conclusion, "This is a great idea"
...six months later...
(cue the Match.com commerical song "This will be...an everlasting love")
"Hi I'm Doug Bishop of Newschoolers.com! Are you lonely and looking for love? Newschoolers.com has over 10 unique personality traits used to help you find the love of your life including steeze, shit talking, and afterbang! Sign up today and receive six months of free personal connection opportunities! Newschoolers.com, a place for skiing, happiness, and everlasting love"
This could totally work.