I dont know much about BOONE but I will say this:
-The graphics look like chinese knock offs of other very popular skis.
-BOONE has done a terrible job marketing itself.
-The skis are boring. To be honest a generation behind.
I think it's great that theres another ski company out there, I really do. But you need to bring a sense of humility to the table when you break into the market.
The slogan: "sexiest skis on the planet" doesn't make sense, isn't clever, and makes your company look like a joke.
If you want a successful ski company that appeals to freeskiers specifically here are some things you have to keep in mind.
-Unique graphics are very important, yeah the quality of your skis is what really matters. But the fact is most kids aren't going to ride your skis until they buy them means you have to sell them on how the skis look. To be perfectly honest your skis dont look like anything I havent seen before.
-after graphics drum up interest, technology is what most skiers get excited about. The ski indistry has a long history of standing still, but in the past two decades that hasn't cut it. Your skis might as well be from 2004. I'm not saying they all have to be rockered and have butterzones, but try something new.
-If you are doing something no one else is, youve failed to explain your product. Ive checked out your website. Ive read a some of your posts, I dont know what makes your skis special. Super light weight sandwhich construction means jack shit, as does TOP SECRET LAYER. So many companies have sandwhich construction.
Humility is key man, you can talk up your brand when it proves itself.