We support Henrik 100% no matter what he wears, he is a family member and we support those in the family no matter what shirt is on their back. Period! Us as the Jiberish owners all wear LRG too, along with Crooks & Castles, Artful Dodger, The Hundreds etc. Their shit is dope and we believe clothing is something that people should have diversity in. We want people to wear other dope streetwear brands. Of course we hope you support the brand that is supporting your sport, but like Marg said, you can't wear the same shirt/brand everyday, you will look silly. That being said all of our riders ride for us because they like what we are doing and want to wear our clothes, not for any other reason. We are stoked on the days when riders rock our gear of course, but don't get pissed when they don't. You can't wear a wardrobe of only 1 company everyday of your life. Good brands in all walks of life keep us pushing the creative envelope and as a brand you hope to continue to innovate. If you don't...you are dead in the water! That LRG hoodie is a good reason we will have 3XL next year, which is no wider than 2XL just longer. Hope this helps...