I've changed my opinion a bit over 5 years time.
If you're around people who don't smoke and want your nicotine high, snus is good and gives you a long buzz. I don't smoke much any more, but in Sweden it got a bit irritating as not that many people went outside clubs or bars to socialize while smoking, so you'd end up missing good stuff just to smoke your cancer roll. I'd say about 50% of the girls I met in six months used snus as well, usually licorice or strawberry flavored.
The best I've tasted was Göteborg Rapé.