Schmuck actually wrote it, and we all sort of brainstormed on the idea. I had another one, but it was way more convoluted and I didn't get it done in time. Hah the pay thing is funny, and yeah it gets done every year, but this is the first time we've actually officially done it.
I don't think pay would work... the magic of this site is that anyone can come use it. If anything, we could come up with a premium membership-type option. You pay one yearly fee but you get less ads, some NS product, sticker pack, and added features to your account. Don't know what that might be, but if anything thats what we'd do. We'd lose everything if the site ever went full subscription based!