My uncle used to be a really high up exec. for Colgate, but now hes the CAO of nordstrom. Like second best to the CEO. I bet it could work though, I'd wanna get sponsered by snapple. I like that shit.
I remember a professional BMX flatland rider (what was his name? shit.) was sponsored by an art gallery that gave him paintings and shit when he won comps. He was also sponsored by Chiquita banannas