Freeski Sales Statistics from last season

hewy

Active member
i'm working on a project for marketing a new ski for my international business class. i need to gain statistics from the north american market. I know last season was the biggest ever for sales of Freeskis, if someone is able to provide me with any links it would be greatly appreciated.

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Selected Product Sales Trends at Snow Sports Specialty Shops



Product

07-08 Season

06-07 Season

Change in Units

Twintip Skis (Flat

Skis)


39,034

29,609

32%

All Alpine Flat Skis

240,760

246,437

-2%

Alpine Ski Systems

227,252

226,546

0%

Snowboards

297,278

305,723

-3%

Softshell Parkas

236,599

199,855

18%

Randonee/AT Ski Equipment

4,637

4,212

10%

Helmets

686,366

617,133

11%

Snowboard Tops

389,563

352,957

10%

Source: SIA Retail Audit - August 1, 2007 to March 31, 2008

That's interesting... Twintip ski says went way up but snowboard sales went negative, guess that proves something about skiing vs snowboarding popularity

 
Dont know the exact sales stats but the shop i worked in last season moved alot more twintips then snowboards to like kids n such
 
3% is not that much. In fact the 3% decline by volume in snowboard sales would represent a decrease of about 29% in twin-tip skis, by volume.

The reports of sales:
By state:
http://www.snowsports.org/content/download/5722/47616/version/2/file/sales_by_state.pdf

By state per capita:
http://www.snowsports.org/content/download/5723/47619/version/3/file/sales_by_state_per_capita.pdf

By region:
http://www.snowsports.org/content/download/5721/47613/version/2/file/sales_by_region.pdf

(From the 2006-2007 season)
 
how hilarious would it be if somebody just posted an SIA audit on here...

but you would probably get sewed if you did that...yeah thats right, sewed
 
Look at the numbers.

Snowboarding still kicked the shit out of skiing. Newschool got more popular from an equipment standpoint. It did not come anywhere near surpassing snowboarding.

Who cares.
 
it might say that snowboarders dont need new equipment because they sit on three asses and there shit lasts longer....
lol jay kay... i just think less people are snowboarding nowadays
 
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