that definitely good exposure, all you little ski bums living in resort towns forget that the majority of the world doesnt have a fucking clue as to what newschool skiing is. any i really don't think there is any danger of there being too many freestyle skiers in the world. if that ever happened resorts would start making more terrains park (like most are) and the level of riding would improve.
skateboarding blew way the hell up and now the level of skating, amount of sponsored skaters, and amount of skate parks is through the fucking roof (and way wayyy wayyyy above skiing). with more coverage comes more competitions, more sponsor $, more terrain parks, cheaper skis, and those who have been working hard to promote the sport (thats you Mr. Bishop) will finally get redemption for the long hours and tight budgets the work with everyday