i thought the same thing, but actually when i looked at it again and read a bit more carefully on the sierrasnowboard site... saw something interesting in the product description. it is actually a SMU edition and is really not a true pipecleaner at all.
Armada Pipe Cleaner S.M.U. Specs: Ability Level Advanced - Expert Core
Material Ultra Lite Wood Dims: Tip 109 Dims: Waist 78 Dims: Tail 99
Tail Type Full Twin TipThese
Pipe Cleaners are last years T-Hall's with Pipe Cleaner graphic. The
T-Hall Signature Model has gone through a construction overhaul. The
revamped AR Core 1 is designed with harder wood laminates in the center
and outer edge of the ski to increase durability. This is complemented
with lightweight wood stringers to aid in weight reduction and to lower
the swing weight. Jib-specific, the core has flex points before and
after the binding, making it ideal for nose presses and butters, while
remaining stiff under boot for stability. The edges are factory
de-tuned under the boot for smoother rail slides.