North Face is leaps, bounds, gallops, above FD. North Face makes actual technical outerwear. Rep FD all you want, but North Face has been around for a lot longer, is a lot bigger, makes a far better product. The North Face may have a broad range of target markets (not just freeskiing), but they certainely do support freeskiing, I mean, they sponsor the Stept movies and I'm pretty sure some others as well.