FFM - Freeski Fashion Modeling
A little history first. The FFM formed in 2004 as a nameless group looking for a place to expose new fashion. It became apparent that the x-treme action sports world was a very influential place for fashions in today’s youth culture, so the energy was focused on investigating all of the x-treme sports of today. A year later, over the summer of 2005, the FFM had narrowed its search down to skateboarding and skiing, each having its own unique style. After a lot of meetings with industry folks from both sports, it was decided that skiing was the way to go, and the FFM was given its name.
The reason skiing was selected was because it has its own distinctive style, with the clothing being as important as the skills involved. In short, skiing was already a fashion show, so the FFM found it to be the perfect place to base itself.
The goal of the FFM is to bring fashion shows to slopes, through the 2006 North American Runway Tour. The FFM has hired ski icon Josh Loubek to act as our ambassador to the sport. Mr. Loubek will be traveling with the tour and acting as model and MC for the events. Further details, dates, and locations are being withheld at this point until everything is finalized, but be prepared for a fashion show like none other, at numerous resorts and locations around North America!
-Beau Steele
President FFM
www.ffm-2006.com
A little history first. The FFM formed in 2004 as a nameless group looking for a place to expose new fashion. It became apparent that the x-treme action sports world was a very influential place for fashions in today’s youth culture, so the energy was focused on investigating all of the x-treme sports of today. A year later, over the summer of 2005, the FFM had narrowed its search down to skateboarding and skiing, each having its own unique style. After a lot of meetings with industry folks from both sports, it was decided that skiing was the way to go, and the FFM was given its name.
The reason skiing was selected was because it has its own distinctive style, with the clothing being as important as the skills involved. In short, skiing was already a fashion show, so the FFM found it to be the perfect place to base itself.
The goal of the FFM is to bring fashion shows to slopes, through the 2006 North American Runway Tour. The FFM has hired ski icon Josh Loubek to act as our ambassador to the sport. Mr. Loubek will be traveling with the tour and acting as model and MC for the events. Further details, dates, and locations are being withheld at this point until everything is finalized, but be prepared for a fashion show like none other, at numerous resorts and locations around North America!
-Beau Steele
President FFM
www.ffm-2006.com