i hate 'newschool' clothing companies. honestly, I can go make a design in photoshop or illustrator and have it screened on stuff, then sell it. that does NOT make me a clothing company. now, the guy that runs crowe apparel - that guy knows what he's doing. he actually designs the clothing, cuts, cloth, and all the other stuff, then sells it.
i have no idea what sublux's clothing is like. I've seen siver's stuff, and some of it seems pretty nice, but personally I hate the name, so I wouldn't wear it. that doesnt change the fact that there's a ton of 'clothing companies' selling hoodies and tshirts with with some logos on it, and expecting everyone to buy their stuff because a skiier is selling it.
hell, everything I've seen from newschoolers clothing looks like standard stuff with some logos tagged on it. I at least give props to the guys behind poniverus because they make it themselves.
anyway, buy clothing because it's decently made, not because you feel obligated to support someone's new company.