as one said before, it isnt (on cliffs) "1/2* a*t^2" because you miss out air friction and the time problems because of the forward movement (but it doesnt influence the time at all, we all know since this thread about a mountainbike drop a good time ago)
they def. measured chads with a tape and bigger things can be easily calculated with (i dont know the english term) those two triangles that are overlapping and all three angles are the same, so you can calculate the sides and so on, its pretty easy, dunno if its used...