DUMONT SIGNS WITH TARGET? wierd.

Astomp

Astomp

Active member
http://powdermag.com/features/news/dumont-target/

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As two-time defending X Games superpipe gold medalist, you know Simon Dumont will have a target on his back this weekend in Aspen. Now he'll have one on his skis, wristband and belt buckle too.

The logo is courtesy of his newest sponsor, Target. The Minneapolis-based retail giant says they’ve hooked up with Dumont to help establish their place in the skiing industry and they’re “looking forward to watching him lead the growth of freeskiing.”

“We like to be creative and do new, unexpected things,” says Target spokesperson, Lena Michaud. “Sponsoring an athlete like Simon helps us enter into another area of the action sports industry and connect with customers who are fans of freeskiing.”

Dumont joins several other action sports athletes adorned with the red bullseye, including Shawn White, Nate Adams and Matt Hoffman. He’ll sport the Target logo on his skis and on a wristband or belt buckle during competitions and he’ll make appearances at exhibitions, community events and special store programs, says Michaud.

they gonna start selling oakley? no, what about cheap twin tips? maybe!
 
was amazed when they approached me,” says the 19-year-old defending Winter X Games Ski Superpipe gold medallist. “It’s works out great for me, but does a lot more to support the industry and the growth of skiing.”

Michaud says her company looked toward Dumont because “he’s at the top of his game, he’s an impressive young athlete and he’s a wonderful personality.” Although Dumont is focused on a repeat of last year’s Winter X gold this week, he says it’s nice to have a sponsor who simply want’s him to enjoy the ride.

“It takes a lot of pressure of me to have a sponsor (like Target) that doesn’t care if I win or loose,” he says. “I’m just in it to put on a good show and as long as I do that with a smile on my face it doesn’t matter if I win.”

other half.
 
wow, there's your motivation people. I'm drawing parallels between Simon and Evil Kneivel now, if you look at that statement....he just wants to give a good show for the fans
 
thats fuckin rad! the guy is getting hella paid plus target throws a shit ton of stuff to shaun white so now simon gets the same treatment, some may say it's selling out to corporate america, but I say hell ya man the guy deserves to live it up, have you seen the place where shaun white stays in aspen it's fuckin sweet I think it was all burton and target that hooked that pad up. granted target is just trying to capitalize on freestyle skiing but fuck it, more lime light for our sport... props to dumont!
 
Its a direction for the sport. It may or may not be the one you choose.

However, if Target was really into building a consumer base in the freeskiing or skiing markets you'd think they'd put more money into preventing global warming.

Also, what is Target going to sell to the freeskiing market?
 
thatd be sick if target started carrying skis. or if they started making target brand skis. the skis would be sick with target grafics on them
 
hahahaha..preventing global warming...anyways..

i figure theyll probably sell us soap, tshirts, toys, cameras, video games, tv's, etc..etc..

I'll support target since they're supporting us...doesnt that make sense to you?
 
shaun white and dumont...kick ass. i dont care if this is "the end of freeskiing as we know it" or whatnot, i just think this could lead to a target sponsored rail jam
 
shaun white is a pro at 3 sports, and is better at boarding prbably to then simon at skiing. That last part is just an opinion. I saw him doing practice laps in the pipe today and yeah, he was dickin around and goin HUGE
 
Stupid. I certainly don't want Target in freeskiing. And Dumont is definitly a nice personality when he is getting the kind of money I think he is. Maybe I wouldn't hate Target so much if they sponsored someone a bit more humble.
 
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