OK folks, I was bored at work so lets do some math.
Lets look at some costs we know from the video and some of the extraneous things things not directly related to the garments (ie, revenue stream) , I think that on all of these I was pretty generous on Lesh's side and granted some of these are one time costs but lets just start here.
Athlete incentive/travel/salary for all athletes across the board - $7000 annually
2 wrxs lease Lets say high mileage leases on 2 new WRX's + insurance is $400 monthly x 2 so $9600 annually
vehicle wrap $2,500 each
wearhouse rent $ 2,500 a month 30k annually
house rent $300 a month 3,600 annually
plane $5,000
hangar space $2,400 annually
snow mobile $5,000
_______________________
$67,600
Now that doesn't include Salary for any employees, himself, health insurance, food, gas for cars, planes, snow mobiles, or any other 'luxury items' (weed, booze, clothing, travel, etc)
I don't want to make any estimates so lets just guess that he is $1 a year above the welfare line and that all of these costs are $14,532 a year total.
So, that is his costs, I think I am being fairly generous on that front. Now lets look at FD's estimated (and I am totally spit balling here only knowing a bit about garment minimums, FOB and stuff). I left out any patterning and prototyping and assumed that this years line only had color updates. So here is a rough FOB for each item ( I might be a bit high on the jacket and low on the pant but humor me)
Costs Associated with making the product-
Fob Jacket $100
Pant $50
25 Piece minimum per item (extremely low)
15 models jacket $37,500
15 models pant $18,750
So lets say that he sells 0 of these items whole sale, gives 0 of them to athletes and sells every single item he makes at 100% retail value. (I think everyone knows that this is incredibly unrealistic being that the sale prices on the site now are probably just above FOB and you can assume that they don't sell out of 100% of their gear every year, thus there being a full wearhouse in the video)
Income for items -
Jacket retail $250 $56,250
Pant $185 $50,625
TOTAL $$ In revenue $108,875
Now subtracting his welfare level cost of living and the expenses totaled at the top, that leaves us with the incredibly slim profit margin of $26,743 a year. Now if we are being realistic about everything lets say he doesn't sell 100% of his gear at the maximum price, or that he doesn't live on the poverty line for food, booze and other luxuries (cars to ruin, ammo), or that he might need to prototype new gear or get samples made which are much higher one time costs, he might need an accountant once a year for his business, or web hosting fees for his site, all of that $26K goes away quickly. Take your own conclusions from this, and honestly my numbers could be way wrong, it was a way to pass time in work, but if it was my money I wouldn't invest expecting a return.