Dana Flahr on Fox Business news this morning

I wan't going to comment on this thread... but now feel the need seeing some of the comments.
Bias Alert: not in this response, but..
I am a Finance MajorI live in the world of maximizing shareholder value (not necessarily a bad thing. See: Panera, Whole Foods, Tom's Shoes... all maximizing shareholder value via social responsibility.I go to a "conservative" universityI am a skier :)
Guys, this is a business show. The entire focus of this show is to highlight stories in the market that are examples of cool/prudent/relevant news to the market as a whole, so money can be made.
Now, money being made, or money spent on advertising, is not necessarily a bad thing. Put plainly, most professional skiers are in the BUSINESS OF ADVERTISING.
Now why would a loyal NS member say this? Because it is a fact. Companies would not sponsor skiers if they weren't generating some kind of return for it.
Take Salomon's red and White G-Suit from a few years back. Trend-setters like the Martinis, and Edollo rocked that thing. All of a sudden, everyone and their mother was rocking that outfit. Do you think the guys at Salomon did a financial analysis projecting the return on that product? Do you think they asked people like Edollo about how they wanted the outerwear to fit so it would look cool and sell more?
YOU BET YOUR ASS THEY DID!
Look, professional athletes are sponsored so products can be associated with the "coolness" of the sport of skiing, of individuals who are on the cutting edge. Despite what everyone says, even the Nimbus guys, they represent a lifestyle and a brand and are funding the machines of our industry today.
Fox Business wished to highlight that. that is the world they live in. Its the world we somewhat live in, as skiers.
Now, that money is being put to good use. More money means more competitions and more chances for the firms to advertise. It brings events like the RedBull Cold Rush, the X Games, IF3, etc. Yes, the corporations are getting into your minds and taking your money...
but they are making new ski designs with that money, better outerwear, more camps, more comps, bigger jumps, etc.
The pursuit of economic gain isn't necessarily a bad thing. This show just did a bad job of highlighting that.
At the end of the day, corporations are trying to associate themselves with the soul of skiing, which at it's core, is being true to yourself and having fun. No corporation can touch that, because the actual entity isn't human.
But you better believe money is involved. Resorts, ski companies, NS even, would not exist if there wasn't some type of long term profitability involved.
That being said, Ski Industry, Hire me :).
 
i'm pretty sure we all understand that (at least the older members) but for me, i find it funny how the guy couldn't understand Dana's nonchalant "no i don't make a million dollars and i don't mind one bit" attitude.
 
i love it! that was really cool, and funny. that english guy was an idiot haha, or all he cares about is money and probably hates his life and his family. but i digress. i don't really care that it was on fox news because i don't have anything against fox news. my stand on anything that may be controversial is that i usually don't give a fuck and just go on living my life...

 
oh fox...
I appreciate that the interview was done in the frame of a business oriented show, however the main anchor had a very narrow understanding of business. There is more to business than just asking how much everything costs.
 
Dana owned that guy, and I would have expected nothing less. He is a true consummate professional athlete in every sense of the term, and always has been and always will be a great ambassador for our sport. Great work Chuff!

 
Great interview - Dana held it down, and Fox Business asked the questions that their demographic are interested in.

Some really solid exposure for skiing.

 
Happy to see Dana hold his ground on what he skis for.

And happy to see someone present the other side of how professional skiing could evolve to be more "professional."

Money ain't everything but when you've got to pay the mortgage, hit the retirement age with a beat up body, or need to cover the hospital bills don't expect the industry to be ready to cut checks.

Agent, representation, insurance, investment, marketing... we've got to be one of the only sports industries that looks as these facets of life as "sell out" propaganda.

Not a Fox fan myself, but again glad that someone played devil's advocate.

Nice work Dana.
 
lol fox. always entertaining. that anchor... well i see why hes on the business channel. wonder how much he demands to be paid? but props to dana for rising above the douchebaggery to represent us all well
 
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