Current ski brand marketing strategies

hi_vis360

hi_vis360

Active member
On3p: weed is tight

vishnu: Emmet Davis cult

jetskis: attracting the exact type of skier they were trying to scare off

salomon: keep saying you’re making a cool new park ski but never actually do it

line: we have discovered a crazy new secret to durability, trust us

K2: FL3X LMAO get it it’s a 3 PIECE BOOT THE 3 IS AN E !!!
 
Atomic: Did you know you can ski everything on the bentchetler series? Buy one of each waist width and never need another ski.
 
Volkl: “we’re one of the longest running ski manufacturers in the world. Just don’t ask us what we were doing from 1932-1945.”
 
14540690:Young_patty said:
Volkl: “we’re one of the longest running ski manufacturers in the world. Just don’t ask us what we were doing from 1932-1945.”
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what were they doing patty.
 
14540667:weatcoast said:
Armada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?
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Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up
 
14540713:hi_vis360 said:
Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up
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I haven’t heard that from anywhere but then again I’m not in taps with what their skis are looking like for the future so maybe. They design their skis so well it’s just disappointing to see such a consistent yet fixable flaw.
 
Many companies use the Lego sidewall aka ABS. It’s actually the industry standard. I prefer UHMWPE and wood, myself.

14540713:hi_vis360 said:
Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up
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14540737:weatcoast said:
I haven’t heard that from anywhere but then again I’m not in taps with what their skis are looking like for the future so maybe. They design their skis so well it’s just disappointing to see such a consistent yet fixable flaw.
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The Bunch: "We could release a full-length ski movie filled with b-roll in the middle of 5th Avenue and we wouldn't lose a single supporter."
 
14540713:hi_vis360 said:
Wait aren’t they getting rid of the Lego sidewalls? Or am I making that up
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I thought I heard they were trying something new. Something about a triangle shape. Might still be made of Lego though... and I think it was on a select few models.
 
14540667:weatcoast said:
Armada: ok maybe since everyone loves legos, we use Lego plastic in our sidewalls. Who doesn’t love legos?
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sidewalls are plastic, what else would you make them out of?
 
14540936:eheath said:
sidewalls are plastic, what else would you make them out of?
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Stuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.
 
14540944:weatcoast said:
Stuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.
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so... plastic...?

im just poking fun because i dont know what you're talking about, but im sure its an issue, i dont have the same durability issues with skis anymore because I dont ski park and every armada ski I own has perfectly fine sidewalls.
 
14540946:eheath said:
so... plastic...?

im just poking fun because i dont know what you're talking about, but im sure its an issue, i dont have the same durability issues with skis anymore because I dont ski park and every armada ski I own has perfectly fine sidewalls.
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PLASTIC. FUCKING PLASTIC.

but yeah I think it’s only the ones that touch rails and take impacts on the corners. I also think the fact that the sidewall isn’t one block, but rather sandwiched together by glue, makes it way easier for delaminating and/or cracking.
 
14540706:piss.boy said:
what were they doing patty.
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They actually go very out of their way to not say what they were doing. Probably had their factory nationalized for the war effort tbh.

all I know is their team edits probably looked like this:

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Yeah the armada ABS multicolor sidewall is def more prone to separation

14540950:weatcoast said:
PLASTIC. FUCKING PLASTIC.

but yeah I think it’s only the ones that touch rails and take impacts on the corners. I also think the fact that the sidewall isn’t one block, but rather sandwiched together by glue, makes it way easier for delaminating and/or cracking.
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14540944:weatcoast said:
Stuff that’s not as brittle. UHMW, 2001 Durasurf, etc. aka stuff that’s used in Icelantic, Vishnu, moment, on3p sidewalls.
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Moment switched from UHMW-PE to ABS sidewall a few years back.
 
14541043:hot.pocket said:
Moment switched from UHMW-PE to ABS sidewall a few years back.
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Damn looks like I need to brush up on my spec knowledge a little bit. Do you guys make it one solid piece? I know armada has their ABS sidewall pieces kinda sandwiched together and it doesn’t seem to hold up real well.
 
14541045:weatcoast said:
Damn looks like I need to brush up on my spec knowledge a little bit. Do you guys make it one solid piece? I know armada has their ABS sidewall pieces kinda sandwiched together and it doesn’t seem to hold up real well.
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One solid piece.
 
14541037:tomfoolery said:
pivot: 430 for ski bindings! thats a steal!

**This post was edited on Jun 13th 2023 at 1:12:48pm
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Look: We’ve been selling you the same bindings your uncle had on 75mm straight K2s for decades

1072965.jpeg
 
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