The corporate culture is causing this country and it's economy some serious problems. We give corporations the rights of individuals, but then shield them from responsibilities. Corporations and the way they are handled needs to be seriously examined in this country. Just because people buy products from corporations does not make them a hypocrite. It is extremely difficult to exist in this country without doing so. Criticizing corporations but then working for one which exhibits the behavior you criticize, that DOES make for a hypocrite. Buying stock in such a company and enjoying the profits while saying that what the company does is wrong, that would make one a hypocrite. It is not easy to buy food, or clothing, or automobiles from companies which are not corporations, in fact it is practically impossible. Doing so does not make someone a hypocrite.
Many of the people on this website are very young, as they get older they will have to make some choices. It's alot easier to criticize corporations when you are young. When you finish college and a corporation offers you a job, one you need to survive, it's pretty hard to go and say "I will never work for a corporation." Saying "I would prefer to buy from 4FRNT over Salomon or K2 because they are a small company that is rider owned" but then buying Tropicana at the supermarket IS NOT HYPOCRITICAL. It is exercising one's right to choose. Some people are very interested in skiing, and would like to see ski culture go back to small, rider owned companies. They can do this by purchasing from such companies. The same person who cares alot about skiing may not care so much about orange juice. They may buy from Tropicana because it's not worth their time and energy to search out a small company. It may not be important to them to see the orange juice industry experience the changes that would result from small scale ownership. That does not make them a hypocrite.
Many of the kids on this site should understand that without the dollars from large companies the USOpen, XGames, and other events would not exist, and young pros would not be making six figures. The people on this site are not backcountry hippies for the most part. If you want to make money off of skiing or do something in the industry that probably means working for a corporation. If you want to be a bling-bling ski star with an escalade that requires corporate money.
By the way, 4FRNT is also a corporation, so I guess that kid said fuck you to 4FRNT too.